Kae has published two books which allow readers to tap in to the wealth of experience and knowledge she possesses. Below you will find a brief description of the books.
The CEO's Little Black Book on Branding
Although the Little Black Book on Branding is written for the CEO, the material applies to everyone who is working on a brand. And, since branding is for everyone, the 8 Brand Building Blocks and the Brand Basics Wagner covers in her book help readers to identify their own brand strengths and areas of development. This book is full of helpful branding concepts, as well as everyday tips that every business person, from the CEO to the Sales Team, will find of value.
The Power Principles of Marketing
The basics of marketing are clearly evident in this easy to read book that takes the reader through ten principles that are the foundation of a good marketing plan, both at the strategic and tactical levels. Readers will come away with the ability to put into practice the Ten Power Principles of Marketing and immediately increase the impact that marketing can have in their company.