"A One-Two Marketing Punch: Direct Mail and PURLs"
So, you thought direct mail was dead and since we're in a "paperless" society, no one reads "junk mail" anymore and it's a waste of time? Have you checked your mailbox lately?
You may have noticed a new thing happening with direct mail these days. It's called personalization and it comes with your name all over the piece. That's kind of cool the first several time you see it, but then you realize that it's technology at work and after awhile it's not that big of a deal.
But, wait! There's something even bigger happening here.
You may also be noticing that more direct mail pieces not only have your name on them, but they also have your name and a personalized web site address just for you. This little gem of technology is called a PURL - a Personalized URL and it takes you to a web page designed just for you.
So, this "One-Two Marketing Punch" works for several reasons:
- Direct mail still gets people's attention because it's tangible, visible and hangs around as a reminder.
- Direct Mail gets your Brand in front of your buyer, even if the entire piece isn't read, but it's another touchpoint.
- Direct Mail helps your brand because of its ability to convey an image and engage the reader; even more so if the piece is dimensional.
- PURLs have the beauty of personalization, individualization and dynamic content.
- PURLs can be changed quickly and cost-effectively.
- PURLs create a compelling Call to Action and take the participants on a journey that helps them experience your Brand in an interactive way.
Together, Direct Mail and PURLs have a dramatic impact. As you'll learn in our free, one-hour teleconference on June 17, 2008, your rate of response will skyrocket with this "One-Two Punch" effort.
In our next teleconference you'll learn how to:
- Increase your response rate to your Direct Mail with the added impact of PURLs
- Lower your cost per response and lead acquisition
- Attain higher customer retention and increase loyalty
- Capture data on prospects and customers
- Create action so your buyers start a journey of interaction with you
Register here today for this exciting presentation: