Okay, so imagine you are spending a ton of money
(40 million dollars to be exact)
on advertising/marketing yet no one knows your company (you only have 2% awareness).

To make it even more fun, imagine your sales team is complaining that your products/services are just too expensive and no one wants to buy because of price!

Sounds like a nightmare, but all too often that is the case for a lot of companies these days. Well, this was the real life “situation” that AFLAC was experiencing. Then one magical day they discovered the duck.

Voila! They had a brand.

Now they have awareness (91%) and a product that practically sells itself. That’s the power of branding.

Below are just some of the companies North Star has done brand enhancement for:

View our branding work


Do you know
what your
duck is?
We can help
you find it.

The Branding Process
1. Brand Evaluation
2. Brand Development
3. Branding Inside
4. Brand Plan