(40 million dollars to be exact)
on advertising/marketing yet no one knows your company (you only have 2% awareness).
To make it even more fun, imagine your sales team is complaining that your products/services are just too expensive and no one wants to buy because of price!
Sounds like a nightmare, but all too often that is the case for a lot of companies these days. Well, this was the real life “situation” that AFLAC was experiencing. Then one magical day they discovered the duck.
Voila! They had a brand.
Now they have awareness (91%) and a product that practically sells itself. That’s the power of branding.
Below are just some of the companies North Star has done brand enhancement for:
- Aerzen USA
- Arnold's Meat
- Costume Gallery
- Garrod Hydraulics
- Hartly's Potato Chips
- KRB Machining
- CandyCot
- Enduring Sun
- Lancaster International Trading Co.
- McKonly & Asbury
- Planning Strategies
Do you know
what your
duck is?
We can help
you find it.
The Branding Process
1. Brand Evaluation
2. Brand Development
3. Branding Inside
4. Brand Plan
