MARKETING TIP #147
Build Customer Loyalty in 2011
Your greatest customer opportunity may be right in your own database - your customers.
Too often we lose sight of those who already "love" and buy from us; all in hot pursuit of the next, new customer. But we all know that it costs much more to get a new customer than to increase our sales with a current customer.
So, take a moment to examine your current efforts in building customer loyalty and add these to the mix:
Research shows that only about 30% of your customers know about everything that you have to offer. Most of them know what they buy from you and don't know the rest of the line.
The only way your customer will remember and you'll be able to move up that 30% is to tell them over and over and over again. And, then some more.
Talk to you soon,
President - North Star Marketing
Award-winning Author, Speaker
CEO Advisor for Sales & Marketing
for our Marketing Tips