MARKETING TIP #142
Does Social Media Work for B2B?
Many B2B marketers shrug off Social Media Networks. Their comments reflect their belief that Facebook, Twitter and LinkedIn are the domain of B2C markets and don't really fit in their marketing toolbox.
So, when the following stats from Adam Holden-Bache were shared with me, I thought it important to pass them on. They might surprise you:
If you haven't been using social media to drive traffic to your website, to increase lead generation and to collect competitive intelligence, then you're missing a world of opportunity. Literally.
Talk to you soon,
President - North Star Marketing
Award-winning Author, Speaker
CEO Advisor for Sales & Marketing
for our Marketing Tips