MARKETING
TIP #111
New VP of Interactive at North Star Marketing
What does your marketing plan look like? If you're using a singular approach, it's probably not cutting it in today's market. To grab attention and deliver results effectively, your marketing program needs to be multi-dimensional - an integration of traditional techniques with new technologies. Are you taking advantage of the exciting new technologies available? Are you getting the results you deserve?
To help you take your marketing and branding initiatives to the next level, North Star Marketing is growing our Interactive department to include more comprehensive web design and strategy, eCommerce, web-based integrated promotions and incentive programs and custom web applications.
We proudly introduce our Vice President of Interactive, Ross Sachs. Ross brings strategic and creative leadership, along with interactive and eCommerce experience to North Star Marketing's newly created position. He will work closely with you and our business development teams to find opportunities that integrate technology into your marketing mix.
Ross has worked with diverse international, national and regional clients ranging from manufacturing and service industries to consumer packaged goods and healthcare. He has developed eCommerce retail programs for both business-to-business and business-to-consumer companies.
Over 20 years, Ross has helped build brands for many notable companies including, The Bollman Hat, Co., Bosch Security, Goetze Candy Co., Hershey Foods Corp., Phillips, CertainTeed Corp., RCA and KANGOL. Most recently, Ross served as VP of eMarketing for hats.com, the number one online destination for headwear based in Reading, PA. Prior to that experience, he was the President of Atrio, Inc., an interactive marketing agency and a partner in Weston-Sachs, a full service agency, both in Lancaster, PA.
Ross is a creative, strategic thinker who will add a new dimension to our interactive capabilities and drive powerful results for our clients. He is a great complement to our team of branding specialists.
Give him a call to discuss the interactive options that will help grow your business and bottom-line, 717-392-6982, or send an email to rsachs@northstar-m.com.
Best,
Bowen Smith
Executive Vice President
