MARKETING
TIP #097
Q3 Review: North Star is on roll!
There’s been a flurry of activity here at North Star Marketing in the last three months – our Interactive, Public Relations and Branding initiatives are booming! Our growth continues both in numbers and work, here’s a few of the highlights from Q3.
Susan Matson has joined our team as an Account Manager. She brings a wealth of knowledge with 13 years in marketing, branding and public relations experience. Susan can help you with market positioning, branding, strategic planning and tactical execution. She’s full of energy and great ideas, give her a call, 717-392-6982, ext. 114. I know she’ll have some good ideas to help build your brand.
Our ace research team is busy conducting trends analysis and surveys for Tom Thumb Convenience Stores, a division of Kroger Co., Grafika and Wagman Construction.
The Interactive Unit took the Fenner Precision website live. Adam Chlan, Interactive Designer and Brenda Devine, Account Manager, worked long and hard to compile, design and then launch the new website. Much of the site's information has been translated into six additional languages. Check it out at www.fennerprecision.com. Our P.R. department is also working with Fenner Precision to open up media avenues in Asia and Europe.
Speaking of P.R., our director, Mary Anne Piccirillo spent some time in New York City visiting some of her editor friends at Hearst, Conde Nast and Copley News filling them in on our clients and learning about some upcoming editorial opportunities. We garnered a national placement in Real Simple magazine for Snyder’s of Hanover, Flinchbaugh Engineering was featured in Central Penn Business Journal and SKJ Lifestyles, a designer of handbags and other lifestyle products, will run in Living in Style in their Christmas edition.
As a special project, we are helping All God’s Children, an international orphan care and adoption organization, appeal for support and spread the word about their work. Go to www.allgodschildren.org to learn more.
As 2008 planning heats up, requests for web evaluations and P.R. assessments are rolling in. Contact us to get these great tools for use in your planning.
Talk to you soon.
Bowen Smith
Executive Vice President
P.S. The holiday season is almost here, have you thought about sending a greeting or thank you to your customers? (This is another great avenue to get in front of your clients and prospects.) We have a number of suggestions, from e-cards to gifts, to help you make a memorable impression and extend a sincere thank you.