MARKETING
TIP #068
Q3 Report from North Star
We’ve had an exciting third quarter and wanted to share the good news with you:
- We were selected by a Japanese candy company to conduct research into the American consumer market to see if their products would gain acceptability here. We’re using a set of market research tools to find out what adults, teens and children think of their candy products.
- We hit the national press for Snyder’s of Hanover: The Today Show, Rachel Ray’s food show, People Magazine and lots of coverage in New Products Magazine. The Power of the Press is awesome!
- We’ve ramped up our Web Evaluation Process and have requests coming in all the time via our web site. Check it out and see how your web site rates.
- We’ve begun work with several new manufacturing clients: aerospace, pumps, environmental control units and other manufactured products in the heavy industrial category.
- Costume Gallery’s new catalog hit the streets several weeks ago and the blogs are all abuzz about how exciting the new brand is for everyone. In addition, we’re working on direct mail, advertising, web site upgrades and a ton of other work to push the new DAZZLE! brand to dance studio owners.
Internally, we’ve restructured into teams with team leaders who are taking on the responsibility of managing the daily operations of the company. We’ve started Open Book Management and it’s an exciting time to see everyone embrace responsibility for growth in the company.
In addition to these highlights, click here and see for yourself what we’ve been working on. It’s exciting work and I hope you’ll be a part of it.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing