Case Studies

Snyder’s of Hanover
Snyder’s of Hanover came to North Star Marketing with a request that we “get them in the news across the country.” So, we did. As a snack food manufacturer with national distribution, Snyder’s of Hanover was well positioned to capitalize on the national press, as well as using the regional media to support their message of healthy snacking.

Product Category: Salty Snack Food
Product Line: Pretzels, Tortilla Chips, Organic Snacks

Product Placement Highlights:
Prevention Magazine – Circulation: 3,359,698
Good Housekeeping Magazine – Circulation: 4,623,113 – Circulation: 9 million
Supermarket Guru – Circulation: 1.5 million visitors/month
Syndicated Column - LeBlang and Wyman – Circulation: 303,418
Taste for Life Magazine – Circulation: 315,000

In just a little more than 6 months, using a national and regional media placement strategy, we were able to expose the Snyder’s of Hanover’s brand to 47,868,474 consumers. Product placement is part of what makes Snyder’s of Hanover the market leader in the pretzel category.

Hatfield Foods
Located in a sleepy little town in Pennsylvania, Hatfield Foods asked North Star Marketing to “put us on the map.” So, we did.  With a combination of national, regional and local coverage in all media, we were able to generate high levels of awareness for Hatfield’s line of pork products. In addition to getting their products placed in the news, we also won awards for the packaging designs we did.

Product Category: Food
Product Line: Fresh Pork Products, Hams, Hot Dogs, Deli Meats

This regional processor of hams and hot dogs wanted North Star Marketing to help them “become better known outside Berks County.” So, we did. For this family owned and operated company, we generated national coverage of their premium line of products.  In addition, regional coverage helped to bump sales in their “own backyard.”

Product Category: Food
Product Line: Fresh Pork Products, Hams, Hot Dogs, Deli Meats

Product Placement Highlights:
The Today Show – Circulation:  11 million